HOW WE SCALED A MEMBERSHIP COURSE FROM 10K/MTH SALES TO 40K/MTH
THE PROBLEM
- Revenues plateau (or yo-yo) from month to month, making it impossible to hire and scale predictably
- Not having a growth + sales system in place means current customers experience suffers (and lifetime value drops...)
- Lack of ability to scale + revenue means less impact in the world you're meant to have
- Relying purely on organic and word of mouth is inconsistent and creates unnecessary pressure...
Want to see how ads could increase the impact & revenue of your business?
THE TARGET
- Build an evergreen paid ad strategy to produce new course members daily
- Reactivate leads that don't buy the first time
- Build an engaged, warm audience that are ready to buy
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Create predictable ROI which allows the business to scale + hire
Watch as Tyler & I walk through the strategy of scaling from 10K to 40K >>
THE STRATEGY
Strategy > Visibility > Build List + Audience > Make Revenue > Scale + Optimize
FIRST STEP:
Get to the core solution and messaging your existing audience wants and what cold audiences will be most receptive to.
The first step before even building out the ad funnel strategy is to get to the core solution and messaging their audience wants.
We have a methodology of testing content and messaging to quickly discover the messaging your existing audience is already receptive to. This quickly (and cheaply) tells us what is most likely to resonate with your ideal customers who don’t know about you yet.
Activations Required: Rapid fire testing, core solution messaging strategy, direct response creation, brand know/like/trust audience building, persona and audience testing, targeting creation
SECOND STEP:
Determine the most viable hook/offer to leverage.
We assess the strategy, hooks, offers and messaging that will help to create the most leverage based off of the businesses resources and strengths.
Once we identify tis we can build out the funnel strategy, this includes wire framing, messaging and creating automations in the ads funnel to reduce the workload on the business.
Activations Required: Strategy, wire framing, integrations + automations
THIRD STEP:
Remain top of mind with any lead that showed interest.
Depending on the businesses offer and ideal audience, I build out traffic campaign across various platforms to drive qualified traffic into the funnel.
This part includes creating evergreen retargeting sequences to ensure the client isn’t leaving any money on the table during the buying cycle. It’s important to remain top of mind with any lead that showed interest.
Activations Required: Creative, campaign launch, campaign management
I help business owners increase impact + revenue with strategic paid ads + sales funnels.
Let's expand your audience and drive revenue sustainably with integrity.
The key to sustainable revenue is consistent engagement with your current and potential customers.
I want to help you expand your impact and build a sustainable, long term, revenue generating business. You and I are united by a desire to make an impact on the people we want to serve.
I believe effective advertising begins with integrity and a solid foundation.
Paid ads and sales funnel can be the key to automating and growing your business, but frankly - you have NO CLUE OR DESIRE to build and scale campaigns.
If you've ever tried ads before, you'll understand exactly how much more complicated they really are - and that doing them wrong will end up costing thousands of dollars. We let entrepreneurs focus on their zone of genius by taking the whole process off their hands.
Want to see how ads could increase the impact & revenue of your business?
Please note: We use industry standard best practices in digital marketing to produce real results for real clients. However, our previous success for other clients does not guarantee the success of your business advertising. Facebook®, and Instagram® are third-party companies that we do not control. Additionally, your budget, business model, strategies, branding and tactics may impact results. All of our clients must comply with Facebook's Community Standards & Advertising Policies.
INCOME DISCLAIMER: The sales figures stated above are sales figures from client results. Results are not typical. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors...including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.
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